Ebb & Flow is a concept for a business in development by a family member who I helped with some intial branding and design materials. The business would offer kayak tours and paddle boarding lessons. You want calm water for kayaking and paddleboarding but water is always moving, because of this, the logo is formed around the idea of static motion. The color pallete is aquatic and calming. The idea was to create a nautical brand that was also sporty with the ability to be used for other purposes, should the brand expand into other area’s of business in the future.