Offea is a concept for a coffee shop designed & developed by DJINN. The identity system makes use of peachy orange, dark brown and a cream color to represent coffee along with a fun, firendly and inviting enviornment. During the design process, I developed the idea of using blue for some of the interior elements in order to create a complimentary contrast with the branded materials, and can be expanded to other aspects of the brand system. The identity is focused around a rustic form of industrialism, with a graphic system that bridges it with the modern digital environment.

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